Confusing or misleading advertising or marketing
2.3K consumer complaints across 405 companies
This page tracks consumer complaints about "Confusing or misleading advertising or marketing" filed with the CFPB. 2,276 complaints mention this issue across 405 companies. The most affected product category is "Money transfer, virtual currency, or money service".
Companies with Most Complaints for This Issue
Source: CFPB Consumer Complaint Database CFPB Consumer Complaint Database
What the Data Says About "Confusing or misleading advertising or marketing" Complaints
The CFPB public record contains 2,276 consumer complaints tagged with the issue "Confusing or misleading advertising or marketing", distributed across 405 distinct companies that have been named as the respondent on at least one filing. That spread tells you whether the pattern is concentrated in a handful of firms or is a systemic theme across the market — an issue touching many companies often signals a structural friction in how a product category is sold, serviced, or collected on, rather than a single company's operational problem.
The most common product category where "Confusing or misleading advertising or marketing" is raised is "Money transfer, virtual currency, or money service". Product-to-issue pairings matter because the CFPB routes complaints to the appropriate federal or state regulator based on the financial product involved, and patterns inside a product category often mirror the specific consumer-protection rules that apply (TILA, RESPA, FCRA, FDCPA, EFTA, or state UDAP statutes, depending on the product). A high number of companies appearing against the same issue inside one product category is therefore a stronger signal than volume alone: it suggests the issue is a category-level risk worth studying.
The CFPB categorizes each complaint based on the consumer's own description of the problem, so the label "Confusing or misleading advertising or marketing" reflects consumer perception — not a regulatory finding. A complaint is an allegation, not proven wrongdoing, and the presence of a filing against a company does not mean that company violated any law or rule. Use this page to understand the shape of consumer concerns around "Confusing or misleading advertising or marketing", then cross-check individual companies using their own CFPB profiles and the official CFPB database. For legal, financial, or regulatory advice, consult a licensed professional — this page is informational only.
About this issue: "Confusing or misleading advertising or marketing" is a consumer-reported issue category defined by the CFPB. Complaints are categorized based on the consumer's description of their problem. The presence of complaints does not imply wrongdoing by any company.
Read our methodology — how this data is sourced, computed, and verified.